2021 Digital Marketing and Law Firms
Marketing strategies across all industries are changing rapidly. To stay ahead of the competition, law firms must be proactive about their digital marketing strategy.
In this article, we’ll discuss how law firms can position themselves for success in the next 5 years by using these 4 steps:
- Take advantage of market trends;
- Look towards new partnerships;
- Choose a winning digital marketing strategy;
- Future-proof your firm.
SIMPLY: law firms don’t market themselves like the big dogs
With greater access to data and an understanding of how it can be harnessed, every industry is leveraging technology to communicate with their audiences more effectively than ever before. This change in marketing strategies has created new marketing opportunities for everyone, from startups to Fortune 500 companies.
The need for a digital marketing strategy is never more apparent than when you consider the fact that by 2020, it’s predicted that 75% of all consumers will be online. That means they’ll have access to information about your firm and its services at any time, and it also means that they have instant access to competitive information too.
Analytics are more accessible than ever before, which means we can use data to understand our audiences better than ever before. This is especially true when you consider the wealth of resources available on the internet today: Google Analytics, Facebook Insights, Salesforce Data, etc.
What’s important is to understand how this data can be better harnessed for maximum marketing and business value. Firms don’t want to think about it as a “must-have,” but rather that it should be at the heart of their thinking when they’re developing a marketing strategy. That way, firms can get ahead of the game and start planning for their digital marketing strategy for the year 2021.
The 4 stages of your Digital Marketing Strategy :
It’s important that you find a way to separate yourself from your competition, so it makes sense to try some new things and rework old habits. To do that, you need to make sure you’re not just using data to solve the problems of today. You want to look ahead and see what trends are on the horizon so you can be proactive in terms of creating a one-of-a-kind digital marketing strategy that sets your firm apart from the competition.
This approach involves looking at data now and thinking about where things are going – and, more importantly, where they could go.
Here’s a look at the 4 stages of your digital marketing strategy to help you fine-tune it:
1. Take advantage of market trends – Review your competitors & incorporate them into your strategy
You can use data and analytics to find out what’s working for other firms, then figure out how you can improve on it and use it for your own benefit.
In terms of business development, you want to make sure that you’re not just focused on the clients you have now but also thinking about how to get more clients in the future. To do that, you need analysis that focuses less on what things are like right now and more on where they might be headed.
Take a look at where your competitors are spending their time and money while you figure out how to get ahead of them. Then, develop an analysis plan for each stage of growth that you want to achieve in the next 5 years and begin working towards it right away.
2. Look towards new partnerships – Review who’s been successful & partner accordingly
There are three kinds of data to consider when you’re analyzing your competition. Firstly, you want to determine where they’ve been spending their time and money (using the above analysis plan). You also need to understand how much traffic those efforts are generating for their firm website and social media accounts so you can decide whether it’s worth investing in a campaign on those platforms.
3. Use the data to develop your marketing strategy
If you’ve determined that it’s worth investing in those marketing efforts, then it makes sense to strongly consider partnering with companies who are already working hard. Look at how they’re using their digital marketing budget and decide whether or not there’s an opportunity for you to amplify their efforts. Things like social media, SEO, and even firm website advertising are all great places to start.
4. Use the data to improve your marketing strategy
After you’ve established your digital marketing strategy for 2021, make sure that you continue using data to evaluate how it’s working (or not working). You can’t just set it on auto-pilot because things change so quickly. Make sure you’re regularly looking at your analytics to figure out what’s working and how to improve upon it for maximum marketing value.
As digital marketing evolves, so do firm websites and social media accounts if you don’t have the time or resources to analyze what your competitors are doing, partner with a digital marketing company. They’ll be able to find out how your competitors are spending their time and money in terms of online advertising so you can focus on where it makes the most sense for you to compete.
If you’re really trying to get ahead of the game, take advantage of our free digital marketing consultation today or call us at +1 (877) 216-2035. We’ll send you an in-depth analysis of how your competitors are currently using their marketing budget so that you can stand out from the crowd in 2021 and beyond!
About Rocket Legal Marketing: Rocket Legal Marketing is an Internet Marketing Agency serving the United States with 20 years of experience in digital marketing for attorneys, lawyers, and law firms.