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Your Google My Business listing is very important to your local search and visibility. Improperly managed listings can be the difference from being found in your legal verticals and practice areas and not being found only by you legal practice name.
How does search engine optimization effect your Google My Business (GMB) listing? It effects it a lot. The practice areas and locations of law firm offices on your website, if optimized correctly can tell GMB what you do, what you offer, and the authority of the listing. If you have seen ads on Facebook with people claiming they can increase your GMB Rank without working on your search engine optimization for your law firms website, well… they are entirely wrong.