The Best Personal Injury SEO Company for your Legal practice
Personal Injury SEO
Search engine optimization for personal injury is how a website ranks for their legal verticals or practice areas. It is done so by using web standards, understanding the market, and keywords which bring your SERPs’ (Search Engine Result Page) up.
Why is Page Rank Important for a Personal Injury Law Firm?
While there are many important factors for ranking well in the search engines, Page Rank is one that should be on every law firm’s mind.
Your Page Rank is how Google views your site as a whole . It is the number value between 1 and 10 assigned to all sites by Google after an algorithm (below) has been calculated and added to your back link count, content, structure, and many other factors.
It is important for the purposes of showing authority as well as how to get a personal injury law firm site listed in a search engine’s results pages (SERPs). The higher the Page Rank the better.
It is in our experience, that number two is great, but just doesn’t cut it. In fact, search users click on the top ranking site over 50% of the time.
The first thing that Google looks at on any website with an algorithm is your domain name. “How authoritative is this domain?” they say to themselves. This authority comes from two sources: the content on your site and the backlinks (or incoming links) included in that site.
This is a vital aspect of getting yourself listed high in Google’s search results pages as well as any other search engine’s results pages. In order to do this, you need a keyword phrase that is applicable for your type of law firm and market area (legal practice location).
What Keywords Should Personal Injury Law Firms Use?
When it comes to keywords and the legal verticals they are applied in, there are certain factors that are more important than others. These landing pages should exist on a personal injury lawyers website to attract prospective clients.
These include:
- Car Accident Attorneys
- Motorcycle Accidents Attorney
- Truck Accident Attorneys
- Auto Accident Attorneys
- Car Crash Attorneys
- Automobile Accident Attorneys
- Read-End Accident Attorneys
- Rideshare Accident Lawyers
- Drunk Drive Accident Lawyers
- Distracted Driving Accident Attorney
- Medical Malpractice
There are more of these keyword pages which will be needed on the website for your personal injury SEO to generate leads from injury victims. All in all our SEO for personal injury attorneys have around 50 landing pages per city which attracts local injury victims, wrongful death lawsuits, defective products, mass torts and more.
Rocket Legal Marketing SEO Means First Page for All Legal Verticals
The challenge with any search engine optimization company is getting all secondary verticals in a practice area to rank on first page, the biggest challenge of all is getting rank one or SERP one. We take a broader aspect of SEO which increases page rank for all secondary verticals by creating relevant content for your legal services by using short-tail and long-tail keyword strategies. It’s a comprehensive approach that garners rank highly for your law firm.
Personal Injury Lawyers and Local Search / Local SEO
A digital marketing company needs to move you up in rank in several places for a campaign to be successful and to get you leads from potential clients. Personal Injury Lawyer SEO is great for getting traffic, but what about local traffic strategies? That is another area as a marketing agency that we excel in, local search based on keyword research and knowing where to put local signals so that you not only rank locally, but that you Google My Business (GMB) listing ranks as well.
The Affect of Competition in the Personal Injury Landscape
In our experience, competition is great but at times your competition may cheat. There are ways in which they can try to game the local system and we monitor and report the competition to keep them in-line. There are ways in which Google is not prepared in two specific instances that can affect the local environment in both Google My Business and Local Services ads.
In Google My Business, Law firms can cheat by Keyword stuffing the name of there business. For example, the legal name of the law firm maybe Joes Smith P.L.C., But instead they use Joes Smith Car Accident Attorney. This is difficult to deal with because Google is notoriously slow at enforcing their own terms of service.
The second way in which another law firm will cheat is by PPC Pay-per-Click, in which they hire an outside company to click on the competitions Google Ads; thus, running them out of their budget. You can try and remedy that by using a service such a clickcease or clickgaurd, but at the minimum you will be charged for at least one click and appealing the issue with Google can end in a lot of wasted time.
This is why it is so important for a personal injury attorney to invest in search engine optimization. It’s a slow climb and a large investment, it doesn’t give instant gratification but when issues arise with other digital marketing avenues it is nice to know that you have something to catch you. Which is people searching for your service.
Why is Personal Injury SEO so Important?
As mentioned above, it is a good thing to spread around your law firms digital marketing campaign and getting qualified traffic is the key, SEO helps you in many ways and the statistics on SEO for Law Firms speaks a lot to the topic.
According to the National Law Review https://www.natlawreview.com/article/legal-marketing-stats-lawyers-need-to-know
62% of legal searches are non-branded (i.e., generic: “Phoenix divorce attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)
96% of people seeking legal advice use a search engine. (Google Consumer Survey, Nov 2013)
87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
74% of prospects beginning a search online end up contacting the office via phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)
71% of people looking for lawyer think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
Backlinks for Personal Injury SEO
Backlinks, aren’t as useful as they used to be. It’s not that shouldn’t have them. But Google now doesn’t really count how many backlinks you have but they care about where they are coming from. We can tell this by how well a page can rank for a location without “any” backlinks going to it at all. Google does care about where your backlinks are coming from more than the amount. We provide a good link building strategy to target you primary verticals and secondary verticals.
Google Maps and Personal Injury SEO
Just like with local search you have to make sure that your GMB (Google My Business) listing is 100% complete. This includes that you have an address (Not a P.O. Box), business hours, phone number and website associated with it. If you are not ranked as a preferred result in Google maps then this can affect both your rankings and lead generation by people searching for your services.
Google Maps is a great source of traffic, people are searching for your services in Google Maps and they may just click on the listing. You can use that opportunity to convert them into clients (or leads). Compared with local search you will have higher conversion rates because people usually do not shop around as much in Google maps as they do with local search.
How does search engine optimization effect your Google My Business (GMB) listing? It effects it a lot. The practice areas and locations of law firm offices on your website, if optimized correctly can tell GMB what you do, what you offer, and the authority of the listing. If you have seen ads on Facebook with people claiming they can increase your GMB Rank without working on your search engine optimization for your law firms website, well… they are entirely wrong.
Do Google Reviews Matter?
Yes, but it is our opinion that having 10 or having 100 reviews doesn’t actually affect the rank as much as it affects click-through-rate CTR, meaning when a potential client see’s review stars they are more likely to click on the company with the highest amount of stars and the best rating between 1.0 – 5. Keeping your clients happy, asking for reviews, will keep your CTR rate high which means it’s generating leads.
Rocket Legal Marketing Personal Injury SEO Experts
Rocket Legal Marketing has been providing personal injury SEO for over a decade, we provide an SEO strategy that excels at local searches, as well as short-tail and long-tail keywords. It is in our experience that providing SEO and GMB Google My Business Listings is a great combination that moves our clients up the search engine result pages SERP’s. There are other big box SEO companies that claim to be SEO experts, when we get new clients from other agencies we find many technical aspects they missed and after a thorough competitor analysis, we find they missed a lot of SEO opportunities.
If you are a personal injury attorney, lawyer, or law firm. We offer free SEO audits and a Free Consultation, give us a call toll free at +1 (877) 216-2035 anywhere in the Unites States. A strong website and SEO can bring you one step closer to potential clients.