Search Engine Optimization (SEO) for Attorneys, Lawyers, and Law Firms
Search Engine Optimization
At Rocket Legal Marketing, we have over 20 years of Search Engine Optimization (SEO) and 15 years of exclusive experience in increasing ranking for lawyers, law firms, and attorneys. We work with clients all over the United States in various practice areas to increase their visibility, increase their local search presence, and we focus primary practice areas to increase lead generation and get them more clients. We are a nationally recognized SEO company.
The Legal Practice Areas We Provide SEO Expertise in
What is Attorney SEO?
Search Engine Optimization for attorneys, lawyers, and law firms involves techniques, strategies, web standards, and tactics that bring in more potential clients by increasing rank in Google, Bing, Yahoo, or any other search engine.
Your website is the greatest sales asset on the planet, it should bring you clients 24hrs a day.
Sadly, we see so many attorneys, lawyers, and law firms that fail at understanding that goal.
They spend countless amounts of money on everything except the one thing that will lower their marketing expenses, get clients in their primary verticals (Practice Areas) in the seats, and convert more visitors into clients.
It doesn’t have to be that way. You don’t need a black hat kid to dig you a deeper whole.
What you really need is someone that understands legal marketing, local search engine optimization, and how to optimize your site to bring those clients to you, which increases your return on investment.
If you are an attorney who just wants a website and wants to spend no time on bringing clients in, then you can skip this page. But if you really want more clients, want to increase your visibility, and convert your visitors, then you have come to the right place.
Search Dominates the Legal Industry
Studies have shown that 93% of all legal services are found by clients searching for those practice areas to get the help they need.
In fact, 70% of a law firms new clients originate through their website.
That means that most potential clients are searching online for lawyers and law firms to help solve their legal problems. That is why it is so important for attorneys to be on the first page of Google (or any other search engine) with all or many of their practice areas.
However, most attorneys are not on the first page of Google (or other search engines) and that means they have to pay more money because they aren’t getting clients through natural search engine results.
Why is SEO better than PPC?
As a digital marketing agency, we understand that (Pay-per-Click) PPC, seems to be a natural need in a law firms marketing plan. But not putting money into search engine optimization is a mistake.
It lowers your PPC need when you rank page one. PPC Campaigns are leased space which means if you run out of your budget you have no visibility. But, there are different strategies depending on how your law firm is structured. If you run a call center and need high volume, then Pay-per-Click (PPC) makes sense along with Local Service Ads (LSA), because in the end you could have quad marketing, which is a placement in Google Ads, Local Services Ads, Google My Business, and top organic rank.
Why do I need SEO for my attorney, lawyer, or law firms website?
The way people search for services has changed, especially in the last five years. More and more consumers who search for services are using a mobile phone, and voice activated search such as Alexa, Siri, etc. Typically, their search phrasing is short in nature. Like; “Siri, find a car accident attorney near me”. This means your law firms website needs a location page that is optimized by a search engine professional who understands what is needed to answer back to that search phase and rank that page so that when Siri answers back they hear, this is what I found, “Your Law Firm”, which has a yelp rating of.
Why is Law Firm SEO Important?
The way people search for services has changed, especially in the last five years. More and more consumers who search for services are using a mobile phones, and voice activated search such as Alexa, Siri, etc. Typically, their search phrasing is short in nature. Like; “Siri, find a car accident attorney near me”. This means your law firms website needs a location page that is optimized by a search engine professional who understands what is needed to answer back to that search phase and rank that page so that when Siri answers back they hear, this is what I found, “Your Law Firm”, which has a yelp rating of.
- Search accounts for 53% of all website traffic while pad search is only accountable for 27%
- Close to 93% of all global traffic originates from Google, Google Maps, or Google Images.
- Organic search is the most profitable return on investment (ROI) you can make with a law firm.
Clickthrough Rate (CTR) and Law Firms
First position in any search engine including Google, Bing, and Yahoo leads to a 31% – 64% clickthrough rate (CTR), which means if you are page two the likeliness of getting visits goes down to 0.79%. This means that having a search engine strategy that aims for first position is the key to success.
Why should I care about Search Engine Optimization?
- 96% of people seeking legal advice use a search engine.
- 87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney.
- 74% of prospects beginning a search online end up contacting the office via phone.
- 62% of legal searches are non-branded (i.e., generic: “Phoenix divorce attorney,” etc.).
- 74% of consumers visit a law firm’s website to take action.
- 85% use online maps to find legal service locations.
Why Choose Our Search Engine Optimization Company?
We have worked with lawyers, attorneys, and law firms for over a decade increasing their visibility, obtaining first position for their legal verticals or practice areas and we excel at local search optimization.
We are not a big box agency, we do not want to be. Our focus is on personalized attention to detail because that is how we beat the big box agencies, which we continually outrank.
We also provide a free audit of your law firms website with every consultation with no-obligation, no contracts.