Why Rocket Legal Marketing for Your Workers' Compensation SEO?
Work Comp SEO
Workers’ Compensation SEO at Rocket Legal Marketing. We have worked with many workers’ compensation law firms to beat the competition in local search. We increase your SERP’s by targeting the typical work comp keywords but we also formulate a step-by-step how to file for workers’ compensation based on state statues and the agency’s that deal with work comp related issues in your jurisdiction.
The Importance of Work Comp SEO for Your Law Firm
Work comp has a lot of moving parts and if you are practicing law, there is a good chance that some of your days are spent working directly with clients to get their claims filed. This is great for the client but it can be detrimental for your SEO efforts.
How do we combat this? By writing an article or blog with our guidance that answers your most asked questions on workers’ compensation to the point that you can refer clients directly to this article for step-by-step instructions.
It should also be known that work comp law firms are typically top local results in searches related to overworked employees, workplace injuries and they have a tendency to come up when people search “how long does it take”.
The fact is your clients/customers are already searching this stuff online, chances are they aren’t coming to you because your website isn’t showing up in the first 3-5 pages of Google and Bing. No matter what market you’re in, work comp law firms need to be focused on their local ranking or they will be wasting time on people who aren’t a good fit for their practice.
Workers’ compensation SEO is a cornerstone of our strategy at Rocket Legal Marketing, we succeed where others fail because we do the work. When it comes to content writing for Workers’ Compensation we work with attorneys, lawyers, and law firms to tune in our keywords, copy, and delivery to get the most out of your local search as possible by covering:
- How to File for Workers Compensation in Your State (Step-by-Step);
- The Importance of Hiring a Workers’ Compensation Attorney;
- What Forms are needed at the state level to claim compensation;
- What to do if you are denied;
- The Types of Work Injuries common in Work Comp Cases;
- They Types of Benefits and more;
SEO Copywriting Service / Content Writing
Producing highly effective, result driven content for your specific market. Once we know the keywords you want to rank for and how you want to write/deliver it (your voice) we begin writing compelling articles that will bring those in need of assistance to your door. We also make sure that your article is given the power it will need to begin ranking or if you already rank well we can help you stay ahead of the game.
Keyword Research
We take what you have learned about your industry and start figuring out how clients/customers are searching for their answers on the topic at hand. This will also help us determine which questions you should write about in your content (we have a sneaky way to discover the questions people are asking without actually asking).
Local Listing Optimization
Google’s local listing format is continuously changing, we can help make sure that there is not a step left unturned. We will verify your location and phone number so that potential clients/customers can easily find you. Any listings that are outdated we will get you in touch with the appropriate Google representative to be sure it is updated properly.
Keyword Optimization
This is where our magic comes in. Once we have completed all of our research and figured out what keywords you want to rank for, we then go into keyword mode on your behalf. We will begin to make sure that potential clients/customers are getting the answers they need from Google and Bing, we will also start proactively reaching out to blogs and websites related to your keywords for distribution syndication (more on this in a bit).
Outreach Syndication
This is an opportunity for your law firm to gain visibility on Google without actually being listed in their search results. By advertising only in the area of need/interest with a location we can help you attract those right at home and generate leads faster than ever before! As of right now, it is generally difficult for a workers’ compensation attorney to advertise via Google Local Service Ads, as the only category to pick that is even close is employment law.
Local Service Ads (LSA)
Backlinks, aren’t as useful as they used to be. It’s not that shouldn’t have them. But Google now doesn’t really count how many backlinks you have but they care about where they are coming from. We can tell this by how well a page can rank for a location without “any” backlinks going to it at all. Google does care about where your backlinks are coming from more than the amount. We provide a good link building strategy to target you primary verticals and secondary verticals.
Websites for Workers' Compensation Law Firms
Your law firm is a 24/7 sales staff member, whether you have a current website, need a revamp or redesign, or need a completely new website as a work comp attorney, we can create a website that re-enforces your brand, markets your services and keeps people on your website.
How does search engine optimization effect your Google My Business (GMB) listing? It effects it a lot. The practice areas and locations of law firm offices on your website, if optimized correctly can tell GMB what you do, what you offer, and the authority of the listing. If you have seen ads on Facebook with people claiming they can increase your GMB Rank without working on your search engine optimization for your law firms website, well… they are entirely wrong.
Pay-per-Click (PPC)
We will conduct research on your industry to determine the most optimized and effective keywords for your PPC campaign. Once we have determined the best keywords we can start running ads on Google, Bing/Yahoo, Facebook and LinkedIn (depending on what is available). We make sure that you are not wasting money with Google Adwords by setting up conversion tracking and making sure that all the information you will need is provided, so when someone clicks on your ad they get to the right place at just the right time.
Rocket Legal Marketing Workers' Compensation SEO Experts
Your competitors are definitely working with SEO agencies and your clients are looking for you on the Internet so what are you waiting for? We also provide Workers Compensation SEO Consulting services to law firms that have a website, but they aren’t showing up in local search. Get a free consultation and audit by calling +1 (877) 216-2035.